GAWKER APPLE SERIES
GAWKER APPLE TV

Apple’s biggest streaming coup in connection with the pandemic was the capture of “Greyhound”, a World War II drama starring – who else? – Tom Hanks.Īnd Apple’s willingness to sacrifice creative freedom to manage business risk is still a long way off. This is true for Apple Music, which is now the second largest streaming service in the world and Apple News, a well-prepared, albeit exciting, app that allegedly gets information from newly elected President Joe Biden. However, the company is in no hurry, and its strategy for other media projects is to break them from failure to success, if not success, a strong enough position to register if this thing is pre-installed on your phone – Apple’s real commercial advantage in the media industry. (Branding can be a little noticeable: In some “Ted Lasso” scenes, there are up to three Apple devices and Siri is a portrait.) The service is currently a resounding success thanks to a show that would be at home on broadcast television, the sweetly entertaining “Ted Lasso”.

This mostly ruled out the kind of prestigious drama that defined other escape streaming services.

GAWKER APPLE TV

(The New York article was written by Jeffrey Toobin, a frequent target of Gawker.)Īpple TV +, which started a year ago, has struggled to find a place in an environment where its top creative directors, Jamie Erlicht and Zack Van Amburg, seem to be constantly trying to guess what Mr. Another company, Anonymous Content, bought the opportunity to develop a New Yorker article about Gawker, a person familiar with the agreement. So now the “scraper” is heading back to the market and could still see daylight at another manufacturer. If writing about Apple’s CEO was out of bounds – then who would be? (An Apple spokesman did not answer any questions about what Mr Cook thought at the time.)Īpple, a company whose corporate culture is firmly dominated by the same small group of men that has run it for two decades and whose value to consumers is focused on protecting their privacy, does not see the world in exactly the same way. “There’s more good in learning more about the private lives of the people who run this company. Like Cook, Thiel was publicly outed by Gawker, too, in a 2007 piece called “Peter Thiel Is Totally Gay, People.“It’s something that gave me a break and something I thought about, but I would do the same again,” he said. That same editorial policy was what brought Gawker’s downfall in 2016, too, in a roundabout but not dissimilar way: Hulk Hogan sued the outlet for publishing a sex tape of his, but the big reveal was that Peter Thiel bankrolled the whole thing. What made the goings-on at Gawker worthy of a show in the first place, then - its editorial policy of punching up at the powerful in ways that other outlets would never dare, either for fear of retribution or dedication to certain ethical standards - could well be what brought about its short life at Apple TV. Gawker outed Cook - before he ever made public comments on his sexuality - in January 2011, calling him “The Most Powerful Gay Man in Silicon Valley.” At the time, Cook was taking over an ailing Steve Jobs as the interim head of the tech giant.

GAWKER APPLE SERIES

And now, the show is back on the market and the executive who brought it in, Layne Eskridge, has left the company.”Ī spokesperson for Apple TV+ did not immediately respond to TheWrap’s request for comment on the New York Times story.Īlso Read: Julia Roberts to Star in Apple TV+ Limited Series 'The Last Thing He Told Me' From Reese Witherspoon He expressed a distinctly negative view toward Gawker, the people said. Cook, according to two people briefed on the email, was surprised to learn that his company was making a show about Gawker, which had humiliated the company at various times and famously outed him, back in 2008, as gay. “Then, an Apple executive got an email from the company’s chief executive, Tim Cook,” the New York Times wrote. Apple CEO Tim Cook seems to have personally killed an Apple TV+ series about Gawker, according to Ben Smith of The New York Times.Īpple TV+ had commissioned a series from Gawker Cord Jefferson and Max Read about the gossip website and “had completed several episodes,” according to Smith’s reporting.

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